SPIRIT OF JOY
Church logo refresh and an apparel line
FIELD
CHURCH, IDENTITY & MERCHANDISE
OWNERSHIP
LOGO DESIGN & APPAREL LINE
STACK
ILLUSTRATOR, GOLDEN-RATIO CONSTRUCTION, SCREEN PRINT
RESULT
$4,000+ IN APPAREL REVENUE
CLIENT
Spirit of Joy Lutheran Church
ROLE
Logo design, apparel design
TIMELINE
Apr 2022 to Apr 2023
THE PROBLEM
Spirit of Joy Lutheran Church's logo came from a stained glass window in the sanctuary, and no vector version existed, so it could not stretch to print or new uses.
WHAT HE FOUND
Thomas traced the original and rebuilt the dove on golden-ratio circles into a bold standalone icon. The surrounding window motifs went through several rounds to keep the tradition while simplifying for print.
WHAT HE BUILT
Thomas delivered a modernized mark, simpler type, and a palette tuned for print, then planned an apparel line around price, sizes, colors, and printing. The church council approved the designs, and the line brought in over $4,000 for the church.
THE OUTCOME
The church council approved the refreshed mark and the apparel designs, and orders reached members soon after they closed. The apparel line brought in over $4,000 for the church.
THE WORK
DETAILS
Traced the stained glass logo and rebuilt it as vector artwork from scratch.
Redrew the dove on golden-ratio circles as a bold standalone icon.
Simplified the type and tuned the palette for print.
Planned the apparel line around price, sizes, colors, and printing, raising over $4,000.
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