Lumen
Direction
Given a defined brand and mission centered on increasing awareness of carbon footprint and energy habits, the project vision and objectives were established from the outset. Streamlined, modern, and visually impactful qualities guided the design language. A bold, welcoming color palette and straightforward typography reinforced a sense of comfort.
Montserrat Bold
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Asap
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Process
Significant emphasis was placed on User Experience Research. Key methodologies included user persona creation, journey mapping, information architecture development, site mapping, prototyping, usability testing, and A/B testing. Multiple rounds of feedback from client stakeholders and external users ensured continuous refinement, resulting in an intuitive, clear experience with an interface that is both attractive and easy to understand.
Deliverables
The primary deliverable was a Phone app. Explore the Demo. Building a report on user persona, user journey, information architecture, branding, and problem statement was also core to the final presentation of the product to the client.