Praxis
Direction
Development of a holistic money app for the next generation demanded a modern, consistent user interface language to maintain engagement. Features were designed for immediate comprehension, with critical information presented boldly for effortless glancing.
Process
Brand direction guided the creation of all digital products. Establishing the voice and style took priority over logo and identity development. Each product underwent wireframing and multiple rounds of revision to optimize the user experience. Extensive A/B testing further clarified usability, allowing for the definition and refinement of a seamless user journey. Finalized experiences were then prototyped for presentation. Design files are available for the Website and App. Prototype links are available for the Website and App.
Deliverables
Deliverables included a complete brand identity and direction, a website, and a mobile app. The focus remained on delivering a visually compelling user interface combined with an elegant user experience.