HEALTHY CAMPUS WEEK
Week-long campus wellness campaign, drawn by hand for screens
FIELD
HIGHER ED, UNC CHARLOTTE UREC
OWNERSHIP
ART DIRECTION, ILLUSTRATION & DIGITAL CAMPAIGN
STACK
PROCREATE, LINEARITY CURVE, ILLUSTRATOR, INSTAGRAM
RESULT
5 THEMED DAYS, ONE HAND-DRAWN ICON SET
CLIENT
University Recreation, UNC Charlotte
ROLE
Art direction, illustration, campaign design
TIMELINE
Aug 2023
THE PROBLEM
University Recreation needed one identity for NIRSA Healthy Campus Week 2023: five days of events on sustainability, the campus food pantry, cycling, and counseling services. UNC Charlotte's strict brand guidelines usually keep campus work formal.
WHAT HE FOUND
Thomas wanted the week to feel fun and open to everyone. This project allowed a step outside the university guidelines, so he chose a loose, hand-drawn style on purpose to make the campaign feel friendly instead of official.
WHAT HE BUILT
Thomas drew the daily icons in Procreate, turned them into vectors in Linearity Curve, and finished every layout in Illustrator after critique from colleagues and his supervisor. The campaign ran entirely on screens: a logo, daily icons, a brand guide for other designers, email graphics, a web banner, digital signage, daily Instagram stories, and event board layouts.
THE OUTCOME
The campaign ran on screens across all five days of NIRSA Healthy Campus Week 2023, through email graphics, a web banner, digital signage, daily Instagram stories, and event board layouts. Thomas also produced a brand guide so other designers could extend the hand-drawn look.
THE WORK
DETAILS
Drew the daily icons by hand in Procreate to keep the campaign loose and friendly.
Converted the drawings to vectors in Linearity Curve and finished every layout in Illustrator.
Refined the details after critique from colleagues and his supervisor.
Delivered a brand guide so other designers could extend the campaign.
MORE FROM THE PROJECT
Monday: Green Living
Tuesday: Free Eats
Wednesday: Half-Day Cycle
Thursday: Mindful Living
Friday: Green Eats