GOOD WORD
Weekly visual devotionals for Instagram
FIELD
FAITH, WEEKLY EDITORIAL CONTENT
OWNERSHIP
ART DIRECTION & CONTENT SYSTEM
STACK
ILLUSTRATOR, PHOTOSHOP, INSTAGRAM, META ADS
RESULT
50+ CONSECUTIVE WEEKS PUBLISHED
CLIENT
Good Word by Will Carpenter
ROLE
Art direction
TIMELINE
Aug 2025 to present
THE PROBLEM
Good Word turns seminary-level theology into weekly devotional posts for a broader audience. The ideas are dense, and a feed rewards whatever is quick to read.
WHAT HE FOUND
Thomas saw that depth and accuracy had to survive the format. Readers needed a post they could recognize at a glance and a reason to come back the next week.
WHAT HE BUILT
Thomas set recurring type, color, imagery, and editorial standards so every post reads as Good Word. The weekly rhythm has held for over 50 consecutive weeks, and the format has grown from static posts toward short-form video.
THE OUTCOME
Good Word has published every week for over 50 consecutive weeks, with a look readers can pick out in a feed. Meta ads have carried the posts to thousands of readers, and the format is moving from static carousels toward short-form video.
VIEW SOCIALS
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THE WORK
DETAILS
Sustained a weekly publishing rhythm for over 50 consecutive weeks.
Standardized recurring type, color, and imagery so each post reads as Good Word.
Set editorial rules for capitalizing divine pronouns and quoting scripture references exactly.
Edited each week's text with author William Carpenter to tighten language and keep his voice.
MORE FROM THE PROJECT
Creative approach
Creative approach
Weekly routine
Weekly routine