OPERATIONSHERO

B2B software rebrand, LEGO-style ads, and a hard-hat mailer

FIELD

B2B SOFTWARE, MAINTENANCE MANAGEMENT

OWNERSHIP

BRAND IDENTITY, ADVERTISING & PACKAGING

STACK

ILLUSTRATOR, BRICKLINK STUDIO, PHOTOSHOP, ACUMIN VARIABLE

RESULT

PITCHED TO THE COMPANY’S CMO

CLIENT

OperationsHERO, UNC Charlotte

ROLE

Brand identity, advertising, packaging

TIMELINE

Aug 2024 to Nov 2024

THE PROBLEM

OperationsHERO has built maintenance software for schools for about 25 years. Its brand had loose guidelines, a mix of typefaces, mismatched icons, and an abstract logo with no clear tie to what the company does.

WHAT HE FOUND

Thomas found a thread worth keeping: the old logo's wings had six strokes, and the website listed six core features. He refined the existing direction instead of starting over, and aimed the ads at both school administrators and the students their technicians serve.

WHAT HE BUILT

Thomas split the wings into six sections for work, inventory, planning, events, automation, and energy, and turned the double ring into a socket-wrench head around a hexagon. He set Acumin Variable as the type family, retuned the palette for mobile UI, and built LEGO-style posters in Bricklink Studio modeled on early-2000s LEGO ads. A mailer with a branded hard hat, three patterns, and a new icon set completed the pitch deck he presented to the company's CMO.

THE OUTCOME

Thomas presented a pitch deck to OperationsHERO's Chief Marketing Officer with a refreshed logo, type and color, LEGO-style posters, an icon pack, and a branded mailer with a hard-hat gift. The refresh keeps the old wings but ties each of their six sections to a core product feature.