Spirit Of Joy
Designed from Apr 2022 to Apr 2023 for Spirit Of Joy (LCMC) through TAKramer Designs
The Logo Refresh
Preparation for print required digitization and modernization of the existing logo. Careful consideration was given to printing budgets, resulting in a simplified color palette and alternate single color versions.
The Apparel Line
Attention to audience guided the selection of products for release. Garment sourcing was introduced for the first time, offering complete creative control over the apparel line.
Process
The process began with tracing the original logo. The dove element was refined using golden ratio circles, producing a sharp and bold standalone icon. Surrounding stained glass window motifs underwent multiple iterations to honor tradition while achieving greater simplicity for print. Development of the apparel line required thorough evaluation of factors including price, size, color options, availability, printing logistics, and target audience.
Direction
Modernization served as a guiding principle for the logo transformation. The original inspiration came from a stained glass window installed in the church. Without an existing vector version, all elements were recreated and refined from scratch to suit new needs. Typography became minimalistic, supporting a future-forward brand expression. The color palette was optimized to enhance print quality and consistency.
Montserrat Semibold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 . , : ! ? @ # $ & ( ) -
Interstate Light
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9 . , : ! ? @ # $ & ( ) -
Deliverables
Digital designs were submitted for approval by the church council prior to production. The printing process proceeded smoothly, with prompt delivery to church members after order completion. The apparel line ultimately generated over $4,000 in revenue for the church.
