LOVE YOUR BODY WEEK
Campus body-positivity campaign across print and digital
FIELD
HIGHER ED, UNC CHARLOTTE UREC
OWNERSHIP
ART DIRECTION & CAMPAIGN DESIGN
STACK
ILLUSTRATOR, INDESIGN, PHOTOSHOP, SOCIAL
RESULT
28 PRINT AND DIGITAL PIECES
CLIENT
University Recreation, UNC Charlotte
ROLE
Art direction, campaign design
TIMELINE
Jan 2024 to Feb 2024
THE PROBLEM
University Recreation needed a campaign for Love Your Body Week, February 19 to 23, 2024, that ran in print and digital while staying inside tighter color and budget limits.
WHAT HE FOUND
Early concepts leaned on icons, as Healthy Campus Week had. Thomas moved the focus to people and to layout, since one look had to hold across very different sizes.
WHAT HE BUILT
Thomas built a language of geometry, light, and clean lines set against human figures, with reusable assets to keep it unified. The set included a flyer, an 11 by 17 poster, a 24 by 36 A-frame, four Instagram posts, five stories, a web banner, digital signage, and eight ad panels.
THE OUTCOME
The campaign promoted NHSDA Love Your Body Week, February 19 to 23, 2024, with 28 print and digital pieces, from a flyer and a 24 by 36 A-frame to Instagram stories and web ad panels. Reusable assets kept one look across every size.
THE WORK
DETAILS
Shifted the focus from icons to people, with campus models at the center of each layout.
Produced 28 print and digital pieces, including a flyer, poster, A-frame, and eight web ad panels.
Built reusable assets so one look held from a phone story to a 24 by 36 A-frame.
MORE FROM THE PROJECT
Print and digital
Schedule
The week
Tuesday: Cycling Class
Wednesday: Fueling Self-Love
Thursday: Gentle Yoga
Friday