Praxis
Designed from Aug to Nov 2024 for UX/UI Design Strategies at the University of North Carolina at Charlotte
All-In-One
Your new holistic finance app, built for Gen-Z. Crafting a SASS app web experience.
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Hello, Finances
Step into financial freedom by starting off with an introductory checklist. Get a basis to leap off of into your less stressful future. Accompanied by deeper tips to dive further into stability.
Starter Checklist
More Tips
Budget As Easy As Pie
Taste Freedom
See your whole budget pie broken down into slices that update in real time as you spend.
All Seeing
View all your recent transactions to track your spending and income.
Day By Day Awareness
All Your Loans
Quickly view your student loan balances and the interest they’ve accrued to keep updated.
Loan Insight
The Whole Party
Connect your other financial institution accounts to have a centralized hub of all your balances. Track savings APY, credit card balances, daily changes in your brokerage, and more.
Banking - Savings - Credit Cards - Brokerages - Retirement
All-In-One
Your new holistic finance app, built for Gen-Z. Learn, track, build, see all things money.
Explore the Demo
Direction
Development of a holistic money app for the next generation demanded a modern, consistent user interface language to maintain engagement. Features were designed for immediate comprehension, with critical information presented boldly for effortless glancing.
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Process
Brand direction guided the creation of all digital products. Establishing the voice and style took priority over logo and identity development. Each product underwent wireframing and multiple rounds of revision to optimize the user experience. Extensive A B testing further clarified usability, allowing for the definition and refinement of a seamless user journey. Finalized experiences were then prototyped for presentation. Design files are available for the Website and App. Prototype links are availabe for the Website and App.
Deliverables
Deliverables included a complete brand identity and direction, a website, and a mobile app. The focus remained on delivering a visually compelling user interface combined with an elegant user experience.
