Love Your Body Week

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Love Your Body Week

Designed from Jan to Feb 2024 for University Recreation at the University of North Carolina at Charlotte

Promoting Positive Body Image and Overall Wellbeing

UNC Charlotte Health and Wellbeing Unit celebrated NHSDA Love Your Body Week February 19 to 23, 2024. Throughout the week the Center for Wellness Promotion with University Recreation hosted multiple events.

Formats

Print & Digital

This campaign utilized both physical and digital assets to promote the week introducing more complexity in constraints like color and budget.

Schedule

Dynamic Days

The Week

Schedule

Informing the student body through Instagram Stories of the exciting events this week

Tuesday

Cycling Class

Low barrier for entry exercise class to promote easy and fun physical activity

Wednesday

Fueling Self-Love

Seminar highlighting body positivity

Thursday

Gentle Yoga

A guided class through gentle flows, emphasizing deep stretches and relaxation

Friday

Elevated Brunch

Interactive demo to showcase healthier alternatives to sugary morning meals

Direction

Building on the playful, childlike energy of Healthy Campus Week, this campaign shifts toward geometry, structured forms, and a prominent sense of light. The focus moves from iconography to imagery, highlighting the people of campus. The visual language conveys lightness, smoothness, and modernity, with sleek lines juxtaposed against human figures. A soft gradient background accentuates white text, while simple shapes direct attention exclusively to the models.

Process

Although initial concepts explored iconography, the campaign transitioned to emphasizing the human body. Greater attention was devoted to layout design, surpassing the priorities of Healthy Campus Week. This initiative required both digital and print materials, presenting the challenge of maintaining cohesion and consistency across varied scales and formats. The use of reusable assets ensured visual unity throughout all deliverables.

Deliverables

Final deliverables included an 8.5 by 11 inch flyer, 11 by 17 inch poster, 24 by 36 inch A-frame, four Instagram posts, five Instagram stories, website banner, digital signage, five small website images, handout, and eight additional digital advertising panels for various websites.